Your clients are researching you before they book that initial appointment.
Most clinics and practitioners are exceptional in session and nearly invisible online. I help close that gap: optimizing your LinkedIn, Instagram, and Substack presence and building a content strategy that's authentic to you and sustainable to keep up, so your first impression matches the quality of care you actually provide.
It's personal.
I grew up in Taiwan, exposed to both Traditional Chinese Medicine and Western medicine side by side, so holistic health was never a "trend" to me. It was simply how healing worked: mind, body, and spirit, all connected.
The practitioners I resonate with would look at what I was eating, how I was sleeping, what my body was already telling them, before they suggested a solution. That's the lens I bring to my marketing practice: I listen deeply and holistically before I prescribe.
Before building my own consulting practice, I spent years in tech marketing, learning how to build trust for companies with long sales cycles, and how to shorten that cycle through marketing that shows we truly understand their problems. Health and wellness practitioners and clinics are in the same position: you're asking someone to trust you with their body, and that trust is earned either through referrals and word-of-mouth, or online before anyone ever books with you.
I've watched brilliant practitioners undersell themselves because they were trained to be excellent at patient care, not at building a strong LinkedIn profile, Instagram presence, or Substack. And I've watched clinics with genuinely holistic healing modalities lose business to others with a more modern, keyword-optimized, glitzy digital presence.
That's the gap I close, because when more talented practitioners and clinics become visible, more people get the healing they need. And that builds a stronger, healthier community, empowered to keep contributing positively to the world around them.
You didn't get into this work to stay invisible online.
If you're ready to be found, and get opportunities beyond 1:1 sessions like speaking invitations, brand partnerships, media features, or whatever you're dreaming of, your digital presence needs to match your ambitions.
Who it's for: independent health and wellness practitioners who manage their own marketing and want their online presence to open doors beyond the treatment room, not just fill the next available slot.
What you can expect to shift after working with me
A LinkedIn profile that reads like a formal resume and experience dump
↓A profile that exudes credibility, personality, and trustworthiness
Posting inconsistently, unsure what to say, or too busy to create
↓A content strategy that matches your natural voice and is easy to sustain
Relying mostly on word-of-mouth and insurance directories
↓A credible digital presence that builds trust before the first appointment
Every channel saying something slightly different
↓One clear voice across LinkedIn, Instagram, and Substack
The offer
Choose a single platform, or bring them together with the strategy that ties them into one coherent presence.
LinkedIn Optimization
Positions you for corporate wellness partnerships, business opportunities, and being found by the people vetting you before their first appointment. Headline & About copy, banner, Featured and Experience sections, and preliminary content topics.
Instagram Optimization
For the browsing client skimming your bio, highlights, and grid to decide if you're their next practitioner. Bio, link-in-bio, highlights, pinned posts, grid direction, and preliminary content topics.
Substack Optimization
For practitioners ready to build a direct, long-form relationship with their audience. Backend settings, publication positioning, design & layout, and preliminary content topics.
The Full Presence
All three platforms, with one core content strategy underneath, so every channel sounds like the same practitioner.
Prefer a group setting? I also run virtual workshops for small groups of practitioners. They happen once 5 or more join, so bring your practitioner friends and let's give your profiles a glow up.
See workshop datesYour practitioners will always market themselves. Your clinic needs to market itself just as well.
Multi-practitioner clinics and wellness studios that believe in a holistic approach to healing, and want to make a greater impact within their local community and beyond.
Your contractors are responsible for their own personal brand; that's the nature of the relationship. But the clinic's own presence, the one that brings new patients in the door and keeps good practitioners from leaving, is yours to build. That's where I come in. You want a consistent, credible presence across every channel that showcases what makes you different, not five different versions of "we care about your health and wellbeing."
Who it's for: clinics that want their own Instagram, LinkedIn, and search visibility working as hard as their front desk does, and that want to give practitioners a reason to stay.
What you can expect to shift after working with me
A clinic Instagram that's an afterthought
↓A channel that's actually bringing patients in
Relying on word-of-mouth referrals alone
↓A holistic marketing strategy that converts searchers into bookings
Losing good contractors to clinics with a stronger reputation
↓Being the clinic practitioners want to be associated with
Every practitioner doing their own thing
↓A shared spotlight system that grows the clinic's reach and each practitioner's visibility
The offer
Clinic Digital Presence
Instagram, LinkedIn, and Google Business Profile optimization and content strategy built around the clinic as a whole brand.
Local Visibility
A marketing strategy that uses events as a key component in expanding local community awareness.
Practitioner Spotlight System
A recurring content structure that features each practitioner on the clinic's own channels, growing the clinic's audience while doubling as a retention perk.
Custom Engagements
For multi-location clinics or larger teams.
Let's talk about your clinic
A short call to see where your digital presence is holding you back.
"A good, honest doctor will support you in your healing and help you get better. I don't want more of your money when only a few sessions will be enough."
My TCM doctor told me that, and it's stayed with me. I'm grateful I've surrounded myself with genuine, honest practitioners who wanted to see me heal and go live my life, and I know there are many more of you out there who share the same values and are brilliant at what you do.
So I'm not your typical "business and marketing consultant." I'm offering what you see here because I genuinely want you to shine, and to heal the people you're meant to heal in this lifetime.
My bigger vision is to build an ecosystem where vetted health and wellness practitioners get exposure, not just to potential patients, but to corporations, so you can share your unique modality through workshops for their corporate wellness programming. That expands your impact and introduces people in corporate settings to healing modalities they didn't know existed. Together, we build a healthier society, empowered to do what we're each here to do.
What people say after
working together
Let your online presence match the care you already give.
Whether you're a solo practitioner or run a multi-provider clinic, we'll start with what's actually holding your presence back.