Establish Unshakeable B2B SaaS Marketing Foundations
Accelerate marketing efficiencies and ROI with proven systems and frameworks.
Marketing shouldn’t be an endless maze.
No one wants to feel ineffective when trying to define marketing success for the next leadership meeting.
But without a clear vision for the future of your marketing efforts, determining whether or not your marketing initiatives were successful can be a challenge.
Trade chaos for calm and find confidence in your marketing approach.
Enter: our strategic marketing process.
The key to marketing success isn’t about how much you can get done in a day—it’s about setting a foundation that can help you execute marketing functions more efficiently.
Using a global perspective, we’ll build marketing foundations that can clarify which initiatives need to be prioritized. This helps you define the right OKRs so you can align with sales and accelerate customer acquisition.
Let’s Build Your…
Content Marketing Foundation
Great For: Setting a content foundation that evolves with your business and position marketing as a strategic partner.
Business Result: Helping you seamlessly move qualified prospects through the funnel and become Sales ready.
Demand Generation Foundation
Great For: Setting a demand gen foundation that minimizes reactive campaigns and aligns with existing marketing strategy.
Business Result: Helping you attract and nurture target buyers with engaging campaigns that increase sales velocity.
Integrated Marketing Foundation
Great For: Setting a holistic marketing foundation as you focus your energy on strategic business discussions and decisions.
Business Result: Helping you align with Sales, decrease CAC, and increase sales velocity.
What It’s Like Working with Me
“Michelle is an extremely talented marketing professional, a knowledge seeker, driven to succeed. She brings a growth mindset and collaborative energy to every project. Her organizational skills, efficiency, knack for process, and project management skills bring clarity and consistency to meetings and deliverables.”
— Former Director of Content, Vision Critical
“Michelle is truly a one-stop-shop when it comes to all things marketing. She is highly knowledgeable, driven, creative, and incredibly organized. […] What makes Michelle so special, however, is that she does not stop until she is able to understand the root cause of any given problem/challenge be it from a client/internal perspective and she combines this with a “roll up the sleeves” attitude.”
— Strategic Account Manager, Alida
“Michelle brings together marketing strategy, execution, and performance all in one. She is a committed, reliable, and collaborative marketer. Her mix of creativity and innovation along with processes and organization makes her one of a kind. Any team would benefit from Michelle's talent and work.”
— Product Marketing Manager, PayByPhone
You’d Be a Good Fit if You Are:
A Marketing Exec
Searching for clarity and frameworks that lay a successful marketing foundation.
Looking for a one-stop shop at a fraction of a full-service agency cost.
Who wants to partner with a full-stack marketing strategist who can take care of behind-the-scenes and train the team to thrive even post-work engagement.
in B2B SaaS
Specializing in the following industries:
Marketing Technology
Health & Wellness
Project Management & Productivity
Feeling the Pain of
Hiring, managing, and working with multiple vendors that only provide band-aid solutions instead of resolving the root problems.
Being stuck in the status quo.
Juggling efforts to establish a clear marketing foundation with other business priorities that require your attention.