I help health and wellness practitioners, solopreneurs, founders, and creators design events people actually show up for, and turn them into relationships, sponsors, and sustainable growth.
I didn't start hosting events to sell a service. I started the Café Walks and TCM Walks because I wanted them to exist. Somewhere along the way, people began assuming I'd been doing events for ages and asking how I do it. This work grew out of that, and I'm sharing it with people who could use it for good.
I truly believe in-person events are how we build relationships, connection, and core memories with one another, especially now, in an AI era where so much of life happens on a screen. They're how we build a modern-day village: people you can rely on, people you can call, people you make new memories with, and maybe even your soul family.
What keeps me going isn't the size of the crowd. It's the depth. Friendships that continue after the walk, with dinners, swims, and cafés visited together. One person described the walks as a casual friend hangout, like having dinner at home with a few close friends. That's the feeling I want you to be able to create, in your own way, for your own people.
I also know what it takes: the curating, the collaborators, the sponsors, the flow, the quiet experiments. I'm still figuring parts of it out, and I'll share what I've learned honestly. If you want to build something genuine from the grassroots up, I'd be glad to help.
The services came after. These series began because I wanted them to exist, and every lesson below comes from running them for real: what fills a room, what sponsors care about, and what quietly burns you out.
Toronto Café Walk
A walking series through hidden-gem cafés, in small groups of about 10. It grew from an idea in April 2026 into 260+ attendees, with collaborations across Scadding Court Community Centre, Slow Networking, Conscious Cass, and Cappis. Lesson: small, curated and cross-community beats big and loud.
Toronto TCM Walk
Walks with a TCM doctor, a venue talk, and a Chinatown herbal store visit, built with naturopath Dr. Julie Hwang and TCM practitioner Melissa Ong. Lesson: partnership structure, origination rights, and a clear bridge from attendee to client matter from day one.
CSI Climate Coffee
Securing brand sponsors for the Centre for Social Innovation's climate coffee event series, translating community value into partnerships sustainable and mission-aligned brands want to be part of.
I'm not a corporate event planner. I don't do ballrooms and run-of-show spreadsheets. I do the part that makes people care: grassroots gatherings with real connection at the center. Corporate teams curious about this approach are welcome too.
Genuine brand building
I built my name in Toronto in about two months, through events people wanted to talk about, not ads.
Marketing everywhere
LinkedIn, Instagram, Substack, Luma, and community channels working together, which lifts credibility and searchability at the same time.
Collaborators who amplify
Partners chosen to deepen each series' theme, so every collab brings new audiences and a richer experience.
Events that sell out
With about 500 Luma subscribers, plus followers from other platforms who arrived because of my events, the impact is far bigger than the list size suggests.
Small groups, slow walks, real conversations. This is what the rooms feel like.
Event strategy
Concept, format, audience, pricing, and cadence. Know what you're hosting, for whom, and what it should lead to.
Events marketing
Positioning, registration copy, and launch plans across LinkedIn, Instagram, Substack, Luma, and community channels, plus a rescue plan for events stuck at zero.
Community building
Vetting, collaborations, and a "modern village" model that connects member bases instead of competing for them.
Sponsorship outreach
A prospect list, a pitch deck outline, and outreach templates framed as long-term partnerships rather than one-off asks.
Brand relationship management
Follow-up, reporting, renewals, and keeping partners warm so year one becomes year three.
Event-to-client bridge
Design the next step so community goodwill turns into clients, offers, or referrals without feeling salesy.
Fill your room with the right people
Workshops, tastings, and talks that build trust and lead to booked appointments, not just applause.
Events without the burnout
A lean, repeatable gathering that fits one person's capacity and brings in aligned clients.
Community as a growth engine
Founder dinners, launches, and communities that create human connection before the pitch.
Turn an audience into a gathering
Take online attention offline, then make it pay through partners, offers, and memberships.
Listen
We start with your goals, energy, audience, and what's already working, before prescribing anything.
Map
I find the structural problem beneath the symptom: price, positioning, format, or the missing bridge.
Build
Event concept, marketing plan, sponsor list, and templates, simple enough to implement right away.
Circulate
Follow-up, partner care, and iteration, because community works through circulation, not accumulation.
Sponsorship isn't a one-off ask. It's the start of a relationship. I've brought brands into my own community events and into CSI's event series by starting with alignment, being clear about what each side gives, and treating every sponsor like a long-term partner. I can help you do the same.
Brands I've partnered with across my community events and CSI's events:
Sponsor-fit prospecting
A targeted list of brands that genuinely align with your audience and values, not a blast list.
The pitch and outreach
Positioning, a deck outline, and outreach templates that lead with the relationship, plus guidance on following up.
A clear partnership offer
What sponsors give and receive, framed so a first yes can grow into a longer-term partnership.
Brand relationship management
Keeping sponsors warm, reporting back, and renewing, so partners return event after event.
Start with a consult, then choose the scope that fits. All prices in CAD plus applicable taxes.
Event Strategy Consult
Event Blueprint
Series Build
Community Partner
Your next genuine event is one click away. Book a paid Event Strategy Consult and leave with clarity on your concept, your marketing, and your sponsor approach.